Sunday, 24 March 2013

My L'Oreal Melbourne Fashion Festival (LMFF) Adventure

When I found out I'd be going to Melbourne for the L'Oreal Melbourne Fashion Festival I couldn't believe it; I was almost hyperventilating. Being from Adelaide this was such a big deal for me and the fact that this would be my first trip to Melbourne made it that more special.

One of the first things I thought was what am I going to wear?! I was going to be attending the opening fashion show so I wanted to be comfortable and stylish while still being myself. In the end I left my outfit choice till the last minute. Since I had a limited budget I decided to use some pieces I already had and to buy a new top and bag because, let's face it, you always feel more confident in a new outfit, right?!

I left Adelaide on Monday (March 18) morning and soon arrived in a rainy Melbourne. I had arranged to stay with some family friends who were there to pick me up. My adventure had begun!

On the way from the airport we drove past the city  where I noticed a large ferris wheel being assembled which reminded me of the London Eye.The buildings were tall and the roads were chaotic.The rain had now cleared and the sun was peeping through the clouds. I was already falling in love with Melbourne!

We soon arrived at the house which was located ten minutes from the city and just one street back from the beach - perfect! I used that day to settle in, catch up with friends and take a walk down to the beach and around the neighbour-hood, because tomorrow would be when it all begins...

The next day I enjoyed the sunny weather, and begun getting ready in the late afternnon; the show wasn't until 9.30 that night so I could take my time. I had my hair straight and down. I was wearing my new red leather peplum top, black pants, Versace heels, and new Zu leather handbag. I was ready! The taxi arrived just after 8.30 and I was off. By this point I was nervous and excited; I didn't know what to expect and I was on my own. Half way to the venue I realised I had forgotten to put my (red) lipstick on. To make matters worse all I had was the reflection in my iPhone camera and faded street lights to help me.We pulled up and all I was hoping was that I didn't look like a clown getting out of the taxi. Luckily enough I didn't receive any weird looks and made my way to 'door one' and joined the line up.

After waiting in line for about 15 minutes the doors opened. I showed my ticket to the man and proceeded in to what seemed like another world. There were people everywhere; waiters handing out complimentary drinks, friendly volunteers, photographers, fashionably dressed men and women everywhere...it was surreal.I took my seat in the front row (I know! As if being in Melbourne for one of the biggest fashion festivals in the world wasn't already enough, I was now sitting on the boarder of the runway!).

The show began fashionably late at 9.50 with Jessica Gomes opening the show in Mary Katrantzou, an English designer who is known as the Queen of Prints. The designs that followed were all Australian.

All of the following photos are mine, taken on my iPhone.

Jessica Gomes wearing Mary Katrantzou


One of the highlights of my night was seeing Samantha Harris, an Indigenous Australian model. Above she models a gorgeous Ginger and Smart dress.


My favourite dress from Collette Dinnigan

Bianca Spender

Bassike

Alice McCall

Another from Mary Katrantzou. You can see why she is known as the Queen of Prints.


Romance Was Born

My favourite designer at the moment - Camilla

Finale`

After the show everyone poured out on to the street with no taxis in sight. As I waited I noticed one of the models from the show just a couple of metres away waiting for a taxi too. I decided to have a chat with her and it wasn't long until another two ladies approached us asking where all the taxis were. One of the ladies said she'd specifically asked for extra taxis to be here tonight. As soon as she said that I knew she was someone of importance. She asked where we were heading and said we should share a taxi. A mini van taxi pulled up next and all four of us jumped in. Once we were in the taxi we introduced ourselves and I discovered that this lady was Beverely Pinder the Melbourne City Councillor and her friend Marie informed us that Beverley was also former Miss Universe Australia back in the 70's. Another surreal moment. Beverley and Marie were both so lovely and friendly. They generously paid for the taxi ride and said to contact them soon. I was dropped off at my friends front door and tip toed inside to bed. What a night! I will never forget it.

The following two days I was lucky enough to attend another two runway shows and three business seminars. The first seminar was The Designers Universe (image below) where six guest panelists were interviewed by Glynis Traill-Nash (a highly regarded fashion writer and commentator). The panel consisted of Yeojin Bae (Australian designer), David Botta (Director of Kuba Retail Partners), David Baskin (CEO of sass & bide), Kelvin Harries (Freelance Stylist and Creative Director), Al Weekes (Creative Director), and Adam Worling (Director at AWPR).


The second seminar was The Fashion Media Landscape Transformation (image below) also hosted by Glynis Traill-Nash. The panel consisted of Rae Begley (Founder and Director of Little Hero), Janice Breen Burns (Fashion Journalist and Author), Melissa Hoyer (Fashion and Media Commentator), Edwina McCann (Editor-in-Chief of Vogue Australia), Kim Wilson (Executive Fashion Editor for Herald Sun), and Damien Woolnough (Fashion Editor of The Australian Newspaper and soon to be Deputy Editor of Elle Magazine Australia). It is safe to say I learnt a lot from these amazingly talented speakers. I was most star-struck by Edwina McCann - what a career to have; working as Editor at Vogue!


The final and most educational seminar was The Business Seminar hosted by David Meagher (Editor of WISH Magazine). There were ten guests/speakers over the day but the one that stood out to me most was fashion illustrator Bil Donovan (pictured below). He has worked with Vogue Australia, L'Oreal, Vanity Fair, the list goes on. He is currently an ambassador for Dior and is Christian Dior Beauty's first ever artist-in-residence. During his time at the seminar he spoke of his career and did a live demonstration of his work painting a model in several different positions. He was a true inspiration.


Soon after the seminar finished I caught the tram back to my friends house to pack my things. My flight was that night and my adventure was slowly coming to an end. That day during the seminar lunch break  I bought Kirstie Clements' new book 'The Vogue Factor', I began reading it on the plane ride home and I was instantly wisked off into another world yet again. There's something about the world of fashion that fascinates me and draws me in. It's magical, fast passed, full of glamourous people, and above all it's inspiring.

Thank you Melbourne, and thank you to all those special people who made it possible xoxo








Tuesday, 12 March 2013

Instagram Photo Diary

Since I take most of my photos through Instagram I thought I'd share some with you.
Hope you enjoy!

Having a glass of wine at a BBQ over the long weekend!

My little fluff ball, Daisy :)

Cakepops - these were amazing! 
If you live in Adelaide go to Kaz's Kupcakes and Cakes Facebook page here.

Morning beach walk at Seacliff

In February I attended andorwith's fashion show where they launched their Hi Summer range.
To shop the above looks go to their online store here.

My certificate from Smitten Styling Academy. 

In January I was lucky enough to be in a photo-shoot for Paris Adelaide.
For more photos or to purchase any of these beautiful pieces go to Paris Adelaide's website here.

My sister and I before going out to dinner for our mum's birthday.

Go to my Instagram here or my user name is:
jessaitken

Please leave a comment with your Instagram link or user name!

Thursday, 7 March 2013

The Beginning of my New Career!



Graduated: Anne, Monica, Wendy (teacher), Laura, Me, and Shannon.

In early February this year I completed a personal styling course with Smitten Styling Academy Australia (SSAA). Wendy Mak (pictured above in the yellow skirt) is the founder of SSAA and also the head stylist at Smitten with Style. She was an amazing teacher with a wealth of knowledge. From this course I learnt so much and gained the necessary confidence to begin my own small business in personal styling. After a lot of thought and brainstorming I have come up with a business name; Head to Heels Personal Styling (hence the name of this blog). I am very excited to begin this new career adventure, and have begun organising a logo and business cards which will hopefully be done within the next couple of weeks.

The below photos are from the final day of the course. I was assigned to style Monica who wanted some weekend wear which would include going out for drinks with the girls, lunches, and date nights. After asking Monica a few extra questions and a quick pre-shop, this is what I came up with...


Top & Skirt: Sheike
This outfit could be worn out to dinner or to the bar. It's eye-catching, sexy, but still conservative. This outfit would definitely be worn with some heels and a clutch.


Skirt & Top: Sheike
The back of this top is amazing! And the colours really compliment Monica's skin tone. 
{Monica's favourite outfit}


Dress & Jacket: Zara
When I saw this dress I knew it would be easy to dress up or down. The light denim jacket gives it a more casual feel, especially if worn with a pair of flat sandals or ballet flats. Perfect for Saturday lunch!
{Monica loved this jacket!}


Dress & Jacket: Zara
This dress can go from day to night. Simply remove the denim jacket, add some heels and some loose curls through the hair (like Monica's here) and you're ready!


Top & Jeans: Zara
Paired with a silver metallic or black heel and a clutch bag, this look would be perfect for a night out with the girls, or a with that special someone. If you wanted to tone it down a bit, add the denim jacket from the image above and some flats.


Top & Leggings: Bardot
Casual and comfy (but still stylish)! This top can also be worn with the white Zara jeans above.

What do you think? My favourites are the first and third outfits.